Apr 24, · Mass marketing is the maximum exposure of product advertising to consumers. It's the opposite of niche marketing, where the idea is to advertise and market products to a . Examples of mass marketing. Telecom operators generally use mass marketing because telecommunications is a service used by many. Soaps and detergents use mass marketing. Many Deodarants and personal hygiene products use mass marketing because . A: Quick Answer. When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television .
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